Monday, July 29, 2013

Silverado: "Strong" Commercial

We dedicate the new Silverado anthem, "Strong," to you, the hardworking, honest and dependable men and women that make our truck what it is. Grammy award-nominated Will Hoge lends his voice in a nod to those who are Silverado Strong.

To learn more about the all-new 2014 Chevy Silverado, visit

Get "Strong" by Will Hoge, on iTunes now:

Connect with Chevy Trucks fans on Facebook
or follow @Chevrolet at

Follow the conversation with #SilveradoStrong.


Friday, July 26, 2013

App Developers Geeked to Engage with GM

  • ·         Nearly 2,300 developers registered at the GM Developer Portal
  • ·         Multiple app offerings, a built-in system and familiar code build excitement  

DETROIT – The idea was so simple that even the judges in a hackathon couldn’t believe no one had thought of it before: Why not have a built-in vehicle application with two buttons – one reading Personal and one Business – that a driver could choose from when starting a trip? The Business button would track mileage and fuel consumption for work-related trips that could be used for expenses or tax reporting.  

While a non-business traveler might not care, many other apps being worked on within the GM Developer Portal could be just what another group of drivers are looking for inside their vehicles. App ideas are being developed at a steady rate and could appear in a General Motors vehicle someday. Since January, nearly 2,300 developers have registered on the portal, choosing to engage in a test environment with either GM’s Remote or In-vehicle application program interfaces, known as APIs.

With GM’s Remote APIs, developers can use simulated OnStar connectivity to develop apps that interact with the vehicle remotely, either from a smartphone, tablet or computer. GM’s in-vehicle APIs allow developers to use simulated vehicle information, such as location data or vehicle diagnostics, to create apps that would be incorporated into the vehicle’s infotainment system and would be available to download through a GM AppShop that is being developed.

The GM AppShop would be built into the infotainment system and would allow customers to select from various GM-approved apps they want. Drivers would be able to personalize their vehicle, similar to smartphone personalization. The infotainment system would be able to change over time as drivers’ needs change and as new apps become available.

“We have developed and designed connected vehicles and with that connectivity there’s tremendous range of what can be done with them,” said Nick Pudar, GM director, developer ecosystems, Global Connected Consumer. “There will probably be in-vehicle apps that are popular for everybody, but there will also be a range of apps useful to very targeted segments.”

Creating apps for GM vehicles is an intriguing opportunity for developers. While the number of connected vehicles will never be as large as the smartphone population, today’s vehicle app developers are early players in an uncluttered marketplace.

“It can be very difficult for a new app developer to get noticed or become relevant,” said Pudar. “Since our marketplace will be carefully curated for apps that are meaningful and appropriate for the driving experience, each available app will have much greater visibility. Couple that with the fact that on average we spend about 90 minutes a day in our vehicles, and you have a captive audience.”

GM also allows developers to create apps in familiar HTML5 and JavaScript codes. Whereas creating apps for smartphones may vary by device, HTML5 allows developers to create one app that can reside in all GM infotainment systems: Chevrolet MyLink, Cadillac CUE and Buick/GMC IntelliLink.

GM’s flexible app platform is another advantage for both customers and developers. Developers benefit because it expands the types of apps they can create in vehicles.

“Since our future system is embedded, developers can create apps that use vehicle information. This will create a whole new category of ‘car apps’ we’ve never seen before,” said Pudar. “In addition, an embedded system is the only way to enable apps that can interact with the vehicle remotely. The range of embedded connectivity can be expansive.”

Customers benefit from a built-in system because it enables personalization, allowing for downloadable apps that uniquely interact with them based on the way they use their vehicles.

Even teens still waiting to get their drivers’ licenses can get into the act. Another app idea from the recent TechCrunch Disrupt hackathon in New York was a “Learn to Drive” app that allows the vehicle to act as a virtual driving instructor. The app would provide real-time instructions on driving maneuvers, offer speed limit alerts and keep track of driving statistics such as hours driven, maneuvers completed and nighttime hours driven in compliance with a state’s driver training program.

The teen group won first place in the Automotive category of the hackathon and second place overall.

About General Motors Co.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets.  GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

About OnStar LLC
OnStar, LLC (OnStar) is a wholly owned subsidiary of GM Holdings LLC (“GM”). Along with its affiliate Shanghai OnStar Telematics Co. Ltd (a joint venture involving OnStar, Shanghai General Motors Co., Ltd (SGM) and Shanghai Automotive Industry Corporation (SAIC)), OnStar serves more than 6.4 million subscribers in the U.S, Canada and China. OnStar is a provider of connected safety, security and mobility solutions and advanced information technology and is available on 39 GM branded 2013 model year vehicles. OnStar's key services include automatic crash response, stolen vehicle assistance, remote door unlock, turn-by-turn navigation, vehicle diagnostics and hands-free calling.


Tuesday, July 23, 2013

Saturday, July 20, 2013

Chevrolet’s Iconic Bowtie Celebrates 100th Anniversary

Origin still uncertain, but 215 million cars and trucks have worn the badge since 1913

DETROIT – Chevrolet’s globally recognized bowtie celebrates its 100th anniversary this year with 25 product launches helping the symbol find new roads around the world despite an origin that is still uncertain.

In 1913, Chevrolet co-founder William C. Durant introduced the signature Chevy bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand, centered at the front of both models. 

Sixty million Chevrolets are on the roads worldwide today and the bowtie has adorned 215 million Chevrolets over the last century. A Chevrolet car, crossover or truck is sold every 6.39 seconds in one of 140 countries, and the brand set a sales record of 2.5 million in the first six months of the year. The bowtie’s centennial is marked by new entries, such as the Cruze Clean Turbo Diesel compact sedan in the U.S. and the Trax small SUV in 40 international markets.

“The Chevrolet bowtie is recognized around the world and has become synonymous with American ingenuity,” said Chevrolet Chief Marketing Officer Tim Mahoney. “Whether you’re pulling thousands of pounds through rocky terrain in a Silverado pickup or commuting in a Spark EV, Chevrolet’s bowtie will always be at the very front of your travels.”

While the bowtie has been present for 100 years, the details surrounding its origin are still uncertain. Stories range from Durant being inspired by the wallpaper design in a Parisian hotel to a newspaper advertisement he saw while vacationing in Hot Springs, Va.  Durant’s widow and daughter have offered alternative explanations.

According to Margery Durant, in her 1929 book My Father, Durant sometimes doodled nameplate designs on pieces of paper at the dinner table. "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day," she wrote.

But in a 1968 interview, Durant’s widow, Catherine, said the bowtie design originated from a Hot Springs vacation in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, “I think this would be a very good emblem for the Chevrolet.” Unfortunately, Mrs. Durant never clarified what the motif was or how it was used.

But that nugget of information inspired Ken Kaufmann, historian and editor of The Chevrolet Review, to search out its validity. In a Nov. 12, 1911 edition of The Constitution newspaper, published in Atlanta, an advertisement appeared from by the Southern Compressed Coal Company for “Coalettes,” a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon.

Did Durant and his wife see the same ad – or one similar – the following year a few states to the north? The date of the paper Kaufmann found was just nine days after the incorporation of the Chevrolet Motor Co. The first use of the bowtie by Chevrolet appeared in the Oct. 2, 1913 edition of The Washington Post with the words “Look for this nameplate” above the symbol.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at

Wednesday, July 17, 2013

Corvette Stingray Most Efficient Sports Car on the Market

2014 model unmatched in combo of 455 hp and EPA-estimated 29 mpg highway

DETROIT – The 2014 Corvette Stingray will deliver up to an EPA-estimated 17 miles per gallon in the city, and 29 mpg on the highway, making the new Stingray the most fuel efficient sports car on the market as no other car offers more than 455 horsepower and greater than 29 mpg highway.

“The Corvette Stingray establishes the benchmark for modern performance cars by using technologies to deliver more performance and more miles per gallon,” said Tadge Juechter, executive chief engineer for the Corvette. “We expect more and more performance cars will follow Corvette’s example.”

The EPA estimate of 17 city and 29 highway is for the Corvette Stingray equipped with an all-new, seven-speed manual transmission. The estimate reflects an average of fuel economy in both the default “Tour” mode, which delivers 28 mpg highway, and driver-selectable “Eco” mode, which delivers 30 mpg highway. For Stingrays equipped with the seven-speed manual transmission, Eco mode enables Active Fuel Management, which disables four of the cylinders for improved fuel economy during light engine loads.

For Corvette Stingrays equipped with the six-speed automatic, Active Fuel Management is active in all drive modes until the driver engages the manual-shift mode using the steering-wheel paddles. Fuel economy estimates for Corvette Stingrays equipped with the six-speed automatic will be finalized soon.

The highway rating represents an 11-percent increase in fuel economy over the previous Corvette, while the all-new 6.2L LT1 V-8 delivers 455 horsepower, a 6-percent increase over the previous Corvette. The LT1 delivers 460 horsepower with the available dual-mode exhaust.

By comparison, the Porsche 911 Carrera S delivers 400 horsepower, and an EPA-estimated 27 mpg highway.  

Sports cars with more than 455 horsepower typically offer significantly lower highway fuel economy estimates than the Corvette Stingray. For example, the Jaguar F-Type S offers 495 hp and 23 mpg highway while the Audi R8 V10 offers 510 hp and 19 mpg highway.

Sports cars that deliver more than 29 mpg highway based on EPA estimates typically deliver significantly less engine output. For example, the Porsche Cayman offers 30 mpg and 275 hp while the BMW Z4 sDrive28 delivers 34 mpg and 241 hp.

The 2014 Corvette Stingray coupe goes on sale this fall, with a convertible following by the end of the year.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at
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Sunday, July 14, 2013

Silverado Has ‘Strong’ Presence in Home Run Derby

  • ·         Special three-minute-and-30-second ad for new truck to premiere
  • ·         National advertising begins during All-Star Game with  new ad
  • ·         All-Star Weekend leads off Silverado marketing push

DETROIT – A special long-form ad for the all-new 2014 Chevrolet Silverado, featuring an original song by Grammy-nominated recording artist Will Hoge, will air near the final round of the Chevrolet Home Run Derby on Monday, July 15 on ESPN.  “Strong,” which debuted July 4 in Texas, and a new spot, “Her Horse” will be shown during the Major League Baseball® All-Star Game on Tuesday, July 16 on FOX.

Chevrolet has been the Official Vehicle of Major League Baseball since 2005 and is a first-time sponsor of the Home Run Derby pitting sluggers from the American and National leagues against each other to benefit designated charities with the winning hitter receiving a new Silverado full-size pickup.

“Major League Baseball All-Star week is a perfect platform for the Silverado, said Tim Mahoney, Global Chevrolet chief marketing officer.  

The three-minute-and-30 second long-form ad features the entire song, “Strong,” which was created with pickup truck drivers and their values in mind. The lyrics to Hoge’s song speak to the strength of hardworking, honest and dependable men and women.

“Her Horse,” which debuts during the MLB All-Star Game, is the first in a series of spots about the journeys men and women take with their Silverados. That spot was done for Chevrolet by Leo Burnett. Additional spots will join the rotation in August.

The Silverado campaign fits within Chevrolet’s brand platform, Find New Roads. Future ads will focus on the features of the Silverado, including its class-leading V-8 fuel economy and towing capability.

The Chevrolet Home Run Derby will raise funds for charities including Boys & Girls Clubs of America and MLB’s Reviving Baseball in Inner Cities (RBI) program. Chevrolet and Major League Baseball will donate a significant amount of money to charity through the 2013 event with the final amount determined by the total number of home runs.  

For each Gold Ball home run hit by a participant after the ninth out, Chevrolet and Major League Baseball will combine to donate $23,000 to charities including Boys & Girls Clubs of America. The dollar figure coincides with the Silverado’s class-leading V-8 fuel economy of an EPA-estimated 23 mpg. Chevrolet and MLB also will combine to make an additional donation of $3,000 for every non-Gold Ball home run hit throughout the 2013 Chevrolet Home Run Derby. Each hitter has 10 “outs” – anything other than a home run – per Derby round.

Each of the eight participants will be paired with a youngster representing one of eight local RBI leagues throughout the New York City region. The child paired with the derby winner will earn $50,000 towards a baseball field makeover for their RBI league. Chevrolet and MLB will donate $10,000 worth of baseball equipment and uniforms to each of the other seven RBI leagues.  

Silverado will lead off the weekend by pacing the All-Star Game 5k & Fun Run presented by Nike on July 13 at Prospect Park in Brooklyn.  Proceeds from the event will go directly to organizations helping those affected by Hurricane Sandy.

The Silverado also will be featured in Tuesday’s MLB All-Star Red Carpet Parade presented by Chevrolet as the All-Stars ride down 42nd Street in 70 all-new 2014 Chevrolet Silverado trucks. Jim Leyland and Bruce Bochy, the American League and National League All-Star team managers, respectively, will lead their teams down the carpet in Chevrolet Camaro convertibles.

The 2014 Silverado 1500 is an all-new version of Chevrolet's best-selling vehicle in the U.S. All-new from hood to hitch, Silverado is designed to be the best-engineered and more refined full-size pickup. With its trio of new EcoTec3 engines, it offers the best fuel economy of any V-8 pickup with class-leading payload and towing capabilities.  Silverado crew cab models are arriving at dealerships nationwide.  Regular and double cab Silverados will go on sale later this summer, followed this fall the Silverado High Country premium model.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at
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Thursday, July 11, 2013

What Is a Three-Way Tipper Dump Truck?

Dump truck design has come a long way since this vehicle was initially developed in the first quarter of the 20th Century. There are a myriad of these vehicles available at dump truck sales with designs to suit various applications. There is one notable design that took this basic vehicle to an entirely new level and it is known as the three-way tipper; it is a unique design innovation that revolutionizes how this equipment is used.


Standard - The standard version consists of a steel box bed mounted at the rear of the cab that is held down by hinges at the rear end of the vehicle's chassis. The hinges allow the dump bed to be lifted vertically. A single massive hydraulic ram also connects the chassis and the bottom of the bed and provides the force necessary to lift it at a steep angle in order to empty the contents.

While the standard version of this vehicle is effective for unloading anything that has been collected in its bed, it has a few limitations. The dump bed can only unload through its rear end. This means that in most cases, operators will have to back up and maneuver to get the equipment in the right position to unload in the correct spot. Maneuvering the truck takes time and costs money for the extra fuel involved. It can also be a problem when the location for unloading does not have enough space for maneuvering.

Three-Way Tipper - While standard dump trucks can only empty their contents at the rear of the vehicle, the three-way tipper is capable of unloading on three sides. The two are similar in terms of the base frame design, as well as the bed, and they both utilize the same reinforced frame for stability along with a metal box for hauling material.

The feature of the three-way tipper that makes it so unique lies underneath the dump bed. The new design utilizes four hydraulic rams each equipped with a cross joint to permit movement. Raising two of the hydraulic rams situated on the right side of the chassis causes the bed to tilt to its left. In the same manner, if the hydraulic rams on the left side are raised, it will cause the bed to tilt to the right. For it to perform the same function as a standard dump truck, the operator can raise both hydraulic rams situated behind the cab to tilt the bed to its rear.

Advantages of the Three-Way Tipper Design:

    Faster Unloading - With the three-way tipper, operators can reduce their unloading time because it eliminates the need to back up, maneuver and position the equipment just to get the contents to land in the right spot.

    Conserves Fuel - Maneuvering the equipment for unloading burns fuel. Because maneuvering is usually not necessary with the new design, it helps conserve fuel.

    Less Space Needed to Unload - Unloading in a tight space is one thing that drivers have problems handling. Backing up and maneuvering in a tight space can be dangerous. With the new design, operators may not necessarily have to back up every time, so there less risk of hitting anything that may be behind the truck.

The three-way tipper is a break from the conventional design of trucks normally sold at dump truck sales. With this new concept comes higher functionality and efficiency. It's no wonder that with all of these productive new features, more interest is being shown in the three-way tipper dump truck!

Christopher M. Hunter is an expert in commercial specialty trucks. To find out more about Dump Truck Sales, go to the main website at:

By Christopher M. Hunter
Expert Author Christopher M. Hunter

Article Source:

Monday, July 8, 2013

Reading Launches Lighter Weight Aluminum Classic Service Van

Reading, PA (July 2, 2013) Reading Truck Body, LLC announces the next-generation Classic Service Van, manufactured in Reading, PA.  Reading Truck Body collaborated with its distributors and key fleet accounts to meet the need for a light weight, corrosion resistant aluminum service body. The CSV57 and CSV75 are over 50 percent lighter than comparable steel bodies.

The new CSV features welded design construction and utilizes formidable aluminum alloy and extrusions throughout, including the load space floor. It is 210 pounds lighter than previous generations, allowing for greater payload capacity, improved fuel efficiency and less wear and tear on the chassis. This new aluminum construction will pass through Reading’s exclusive E-Coat and powder coat process, making it the longest lasting finish in the industry. This all adds up to a positive impact on the owner-operator’s bottom line.

The CSV continues to exhibit many unique Reading features such as a seamless wheelhouse panel, shuttle panel pass through, flush mount floor to threshold channel, Reading’s patented hidden hinge technology with recessed and concealed hardware, LED lighting and a standard ten year limited warranty. The CSV will have optional security systems available - the master locking system or the exclusive Reading Latch-Matic® system. The body was designed with a universal understructure for GM and Ford cutaway chassis applications, which streamlines the manufacturing process, allows for shorter lead times and drives simplified inventory levels for the distributor. The next generation Aluminum CSV57 & CSV75 will be available with many optional value-added packages for specialized vocational markets. 

About The Reading Group
The Reading Group was originally founded as Reading Body Works in 1955. The Reading Group owns Reading Truck Body, LLC which has a manufacturing plant in Reading, PA, with 8 additional company-owned installation facilities operating as Reading Equipment & Distribution, LLC. Reading Equipment & Distribution specializes in dealer sales, custom product sales and installations, with a large focus on utility applications and alternative fuel conversions.

For more information on Reading Truck Body, LLC and its products please visit